WHO ARE WE?
Our team at COVA Lending takes great pride in exceeding the expectations of our clients on the Central Coast. We offer innovative, tailored solutions for mortgage lending, commercial lending and business services, and we’ve got the expertise and work ethic to get the job done right – the first time!
As a family owned and operated business headquartered in Paso Robles, California, our team at COVA Lending gets it! Because we’re local, we understand the unique challenges our clients face. We combine that knowledge with over 30 years of Financial Services experience, and 20 years mastering the Commercial Lending arena – providing clients with solutions that make sense.
At COVA Lending, we celebrate the fact that our number one priority is you and our successful, long-term relationship.
As a family owned and operated business headquartered in Paso Robles, California, our team at COVA Lending gets it! Because we’re local, we understand the unique challenges our clients face. We combine that knowledge with over 30 years of Financial Services experience, and 20 years mastering the Commercial Lending arena – providing clients with solutions that make sense.
At COVA Lending, we celebrate the fact that our number one priority is you and our successful, long-term relationship.
The Team
Rob Covarrubias
Owner With over 30 years of experience in the financial services arena, Rob has established himself as one of the Central Coast’s leading experts when it comes to business services, commercial and mortgage lending. Rob’s mantra: “Developing long-lasting, sincere relationships gives me the opportunity to provide loans that make a difference in the lives of business owners, their employees, individuals and homeowners.” Rising through the industry ranks over the past three decades, Rob’s extensive background in operations, commercial lending, mortgage lending and business services gives him a unique perspective on how he can best exceed client expectations, while navigating the bureaucracy and red tape in today’s lending environment. While Rob most recently served as Senior Vice President of Business and Member Relations for a large financial institution, he credits a great deal of his success to the small and mid-sized banks he worked for early in his career. This exposure to the various roles, responsibilities and inner workings of financial institutions, set the stage for Rob’s success in the industry. Community involvement also plays a key role in Rob’s life. “I love meeting people, and I love helping people” Rob said – a philosophy that has permeated both his personal and professional lives. Rob dedicates countless hours to numerous charitable organizations; most notably as a Board Member for the Boys and Girls Clubs of Paso Robles. “It’s all about helping people!” Rob exclaimed. |
Jennifer Covarrubias
Owner Prior to joining COVA Lending, Jen dedicated 20 years of her professional life to improving processes and procedures in the radiology field. Her tenure gave Jen the unique ability to combine her problem-solving expertise with a sincere desire to enhance the customer experience; all while navigating the numerous rules and regulations of the medical industry. As a subject matter expert in Continuous Process Improvement, Jen has shared her knowledge by speaking at radiology conferences for Doctors and radiology company CEOs. As a “Lean 6Sigma Black Belt”, it’s no surprise -- when it comes to helping our clients with corporate efficiencies, project management, innovation and process improvements, the professionals at COVA Lending head straight to Jen. Jen brings to COVA Lending a proven commitment to hard work, continuous improvement and a true desire to help others reach their financial dreams – in an expedient manner! Jen’s “people helping people” philosophy isn’t just for the workplace, it’s her lifestyle! During her free time, Jen is active in numerous Central Coast volunteer organizations. She has served on the Board of Directors for the Paso Robles Little League and Pony League and was instrumental in founding the Simi Valley MOMS Club. On those rare occasions when she doesn’t have a professional or volunteer commitment, Jen can be found at the lake enjoying family and friends or enjoying her passions of cycling and traveling. |
Trey Durfee
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Partners
Our team is comprised of experienced, motivated professionals dedicated to helping your business thrive. We all started at the bottom and worked our way up. We understand where you are and we know where you can go!